Product Designer · UX/UI · Complex systems

Measure first. Design after.

I redesigned the POS for 200+ stores by starting with one question: where do people get stuck? UX/UI Product Designer in payments, omnichannel retail and enterprise SaaS.

View workDownload CV
4+years
5markets
4languages
200+stores
Fig. 00 — Each stone is a metric. The river, whoever uses the system.
✦Product Design✦Design Systems✦UX Research✦Event Storming✦Figma MCP✦PostHog · Sentry · Grafana✦Retail · Fintech · Health✦AI-powered Workflows✦Cross-functional Teams✦Product Design✦Design Systems✦UX Research✦Event Storming✦Figma MCP✦PostHog · Sentry · Grafana✦Retail · Fintech · Health✦AI-powered Workflows✦Cross-functional Teams

Selected work · 01—04

Four systems, four industries.

From mission-critical operations to transactional experiences: I design products where technical complexity has to become operational clarity.

Fig. 01 — Retail POS · OmnichannelFeatured case↗
ZePOS
Cover of the case ZePOS

ZePOS

From a fragile POS to a more resilient commercial operation.

Point of sale across 200+ stores, where performance, speed and reliability directly affect sales. I led the end-to-end redesign after a critical failure, with 60–90% fewer errors.

50%+ faster cart building and shipping →

Fig. 02 — B2B payments · PCI-DSS↗
InsightOne
Cover of the case InsightOne

InsightOne

Simplifying payment flows under security and compliance constraints.

B2B payments platform from a PCI-DSS-certified company, from the C-level pitch to delivery, with roles for three types of user.

−40% support tickets →

Fig. 03 — Health app · Research↗
Clue
Cover of the case Clue

Clue

Making health tracking feel less like a chore.

Redesign of onboarding, home and tracking based on a UX audit, benchmarking and user testing.

29 users validated the prototype · 80/100 →

Fig. 04 — Circular economy · Colombia↗
Palm
Cover of the case Palm

Palm

Explaining the circular economy in seconds and turning curiosity into use.

Landing page and communication flow with weekly iterations and UX writing improvements.

+15% user retention →

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Portrait of Melany Olivares

Melany Olivares · Product Designer

Who designs

My judgment comes from different worlds.

I come from public policy and now I design product. I’m also a permaculturist: I observe before intervening, measure what can’t be seen and let the system find its course.

  • 01
    Measure before redesigningI prioritize with real data, not perception.
  • 02
    What you can’t see matters tooA silent error costs more than a visible one.
  • 03
    Don’t make me waitSpeed is part of the interface.
  • 04
    Iterating is the methodMeasure, adjust, measure again.

Experience

Where I’ve been building.

4+ years designing product across retail, payments and health, after 10 years as a project manager and consultant in public policy. Full CV →

Dec 2024 — Apr 2026

Zebrands

Product Designer UX/UIOmnichannel POS · Remote

50%+ faster cart and shipping
60–90% fewer errors
  • Led the end-to-end redesign of ZePOS after a critical failure across 200+ stores, with a team of 18 and no dedicated Product Manager.
  • Diagnosed root causes with Sentry and Grafana; contributed to the design system and led design reviews.
  • Trained 500+ store employees and supported the Brazil launch with Portuguese materials.
Jan — Jul 2024

Insight One

Product Designer UX/UIAgnostiko · B2B payments · Remote

−40% support tickets
  • End-to-end owner of a B2B payments platform, from the C-level pitch to delivery.
  • Differentiated roles for three types of user and a structured handoff to engineering.
2023

Clue

UX/UI · Case studyHealth app

29 users validated
  • Health app with prototypes validated in Maze (usability 80/100) and later reviewed with the UX Lead who ran Clue’s design team.
2023

PALM

UX/UI and product tasksCircular-economy startup

+15% retention
  • Landing page and communication for a circular-economy startup, with weekly iterations and some product manager duties.
2023

Locusroom

UX/UIPayments startup · Chile

End-to-end purchase flow
  • End-to-end purchase flow for a payments startup in Chile.
2012 — 2022

Public policy

Project Manager & consultantOpen government · Political communication · Mexico

10 years facilitating across sectors
  • INE (National Electoral Institute): communication area, with political media analysis.
  • Campaigns and Chamber of Deputies: communication strategy for two parties in gubernatorial campaigns across several states, designed and implemented by me; later part of the communication team of a parliamentary group.
  • Transparency International, Mexico chapter: the organization’s communication and media relations; alongside, legislative projects and open data for open contracting, my first UX experience.

Languages

Level on the CEFR scale (A1–C2)

  • SpanishNative
  • EnglishB2–C1
  • PortugueseB2
  • GermanB1

Skills

Product discoveryUX strategyDesign systemsUser researchUsability testingAccessibilityStakeholder managementPCI-DSS

Tools & AI

FigmaFigJamMiroMazeDovetailSentryGrafanaJiraClaude CodeChatGPTCursor

Education

  • 2023UX/UI DesignLaboratoria, LatAm

    Intensive program admitting only 50 women per cohort out of hundreds of applicants across Latin America. Projects for companies and startups in the region using Agile methodologies.

  • 2012B.A. Social CommunicationUniversidad Autónoma Metropolitana (UAM)
  • 2010B.A. Political ScienceUniversidad Nacional Autónoma de México (UNAM)

I’m looking for my next complex system. Let’s talk.

Book a call with mePick a time on my calendar
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LinkedInuxmel-olivares
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Email123mel.ida@gmail.com
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RésuméDownload CV
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